Transcreation is a new term used by business professionals. The idea is to keep the style and tone of a message, but put it in a different language. It may seem that is impossible to do when you are in the translation business, but it can be accomplished.
Buy some transcreation books, so you can learn how to write in that style. It may take a while to learn it, but over time, you will get the hang of it and it will become easier.
Search on the Internet at different bookstores to locate books on Transcreation. Since you are shopping over the Internet, you can save some money by buying it used. Another place that sells used books is Ebay. You may be able to find the same book that you searched for at a bookstore site at a lower price. The idea is to shop around until you find the best price.
Some people do not want to spend money on a new book. They may just want to rent it from their local library. If it is not in the library, you may have to go back on the Internet to find some samples of Transcreation. There is a site where you can find excerpts from a TransCreation.com book. By reading the excerpts, you will not only save yourself some money, but you will begin to understand it a little bit more.
Many people do not believe in Transcreation because they do not think that you can come create a message, so that all languages can understand it. It may help business professionals to save money because they would not need to hire a translator in order to translate their documents. If many professionals use Transcreation, it may hurt the translation business. More than likely, business professionals may use both Transcreation and translation services since some languages still may not be able to understand the text generated from Transcreation. Whatever you decide to do, you will not be disappointed. It is always good to learn something new. You may not use it all of the time, but it may come in handy one of these days.